Soup finds its largest draw among consumers aged 45+

Soup finds its largest draw among consumers aged 45+. This is a strength of the category, given the hefty purchasing power of Baby Boomers who make up a large percentage of this group. However, growing consumption among young consumers will be important in maximizing sales and nurturing a loyal user base.”
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Dried Soup (mixes) Market in Japan

"Dried Soup (mixes) Market in Japan to 2016" provides detailed data on market dynamics in the Dried Soup (mixes) category, providing marketers with the essential tools to understand both their own and their competitors’ position in the market and the information to accurately identify the areas where they want to compete in the future.

This report brings together Canadean Intelligence's research, modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics that account for Dried Soup (mixes) sales overall and to discover which categories and segments will see growth in the coming years.

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Ambient Soup Market in Japan

"Ambient Soup Market in Japan to 2016" provides detailed data on market dynamics in the Ambient Soup category, providing marketers with the essential tools to understand both their own and their competitors’ position in the market and the information to accurately identify the areas where they want to compete in the future.

This report brings together Canadean Intelligence's research, modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics that account for Ambient Soup sales overall and to discover which categories and segments will see growth in the coming years.

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Current value sales of soup grew by 2%

Current value sales of soup grew by 2% in 2012. Due to the slow economic recovery, the trend of home dining continued and soup consumption increased. In 2011, soup sales were less affected by the Tohoku earthquake and the subsequent shut down of the nuclear power plant. Households saved electricity by turning off air conditioners while refrigeration appliances were used continuously to keep perishable food, including frozen and chilled soups.

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Dried Soup (mixes) Market in Australia

""Dried Soup (mixes) Market in Australia to 2016"" provides detailed data on market dynamics in the Dried Soup (mixes) category, providing marketers with the essential tools to understand both their own and their competitors’ position in the market and the information to accurately identify the areas where they want to compete in the future.
It also provides indispensable data on distribution channels, profiles of companies active in the Soup sector and mergers & acquisitions in the sector.

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Soup in Sweden

The trend for healthier eating has influenced Swedes’ soup purchasing habits. Chilled soups, according to trade interviews, are perceived as healthier than dried formats. Thus, this category continues to be one of the best performers, posting 2% current value growth in both 2011 and 2012. 

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